Friday, April 5, 2019

Media globalisation

Media world-wideisationWhat do we understand by media globalisation? Make an assessment of the arguments for and against globalisation processes.Globalisation corporation be defined according to (Lodge cited in Ali, 20006) as the process whereby the publics people ar becoming increasingly interconnected in all facets of their lives- cultural, frugal, political, technological, and environmental. Since (Dominick,2002513) noted that information is being produced at a rate that is four times faster than the consumption of information. And media globalisation has contributed to increasing media production and consumption, this taste testament outline the different views about the advantages and dis advantages of global video recording (TV). There is a general inclination of an orbit to believe that most of the traditional definitions of globalisation focus primarily on economics issues,however, (Giddens, 2003,10) refuted that saying to see the phenomena to the highest degree so lely in economic terms is a mistake. Globalisation is political, technological, and cultural, as well as economic. However, he was not straight in articulating the relation between globalisation and media, he rather set forth it as the intensification of world-wide social relations, which link distant localities in such a way that local happenings be shaped by events occurring many miles away and vice versa (Giddens,199064). Even though he does not straightaway refer to media globalisation but it can be understood from the context. ( Rantanen,20056) commented that althoughGiddens does not mention media and communication, it is obvious that the oecumenical social relations are intensified by them. Media globalisation includes many means such as internet, television set,cinema, radio, and other(a) digital media. Television can considered to be a main medium in life. (Schneider and Wallis,19887) claimed that television could united the world. However, television has been affecte d considerably by globalisation(Sinclair, Elizabeth, and Stuart, 19961) stated that a sea-change in television systems around the world began in the late 1970s. An integral element in the various complex phenomena usually captured under the rubric of globalisation.There has been a highly-charged debate on determining the benefits and drawbacks of global satellite TV. or so scholars say that there are many advantages that come along with global TV, for instance, (Curtin,2005156) contended that during the satellite era, electronic media can easily transmit images and information from one locale to any given combination of points around the world at relatively the same cost and velocity.It is noteworthy that, Communication media play a crucial persona in the global epoch. Satellite TV, for instance, has enabled viewers worldwide to access diversified information and images. Therefore, it has contributed to widen their friendship about other closes in the world. Moreover, the produ cers of the most closed global TV has changed their policy in shape to extend their audience base outside their regions. Arab global television networks producers,for example, convinced, according to(Sinclair,Jacka, and Cunningham, 1996124), that satellite go are essential to project Arab culture internationally.Further, (kim,2005449) suggested that television stands as the dominant representation of global culture. To upchuck that in other words, in satellite era, information monopolisation has been eliminated, as a outgrowth of that, localisation has been undermined and national peoples culture become available for everyone to look at. That has led, on many occasions, to reduction of few local malpractices (Curtin,2005157) asserted that national regimes no longer check information monopolies nor can they justify their actions by reference to tradition or to divine cosmologies. Fate no longer governs human existence, as media hike more active and reflexive citizenries.More over, media globalisation has decreased the differences of ethnicity, religion, gender or literacy between people. As a consequent, their expanded experience and knowledge about others cultures have contributed to encourage them to evolve and modernize themselves. As (Curtin,2005289) put it Satellite television figures prominently in scholarly speculation about globalization, since it has the potential to cross boundaries of class, gender, ethnicity and literacy,in appendix to nation. Scholars furthermore suggest that satellite TV moves audiences towards a shared repertoire of images and ideas, thereby encouraging modernization.Furthermore, reflexivity is considered to be the nucleus of global media, to be more precise, the knowledge that people have been obtained about other cultures would consequently reflex on their lives and enable them to compare and criticize their own lives . It would resulted also in teddy their perceptions about life which has led predominantly, to improv e their standard of livings, (Kim,2005447) manifested that people have a reflexive and slender engagement with the in the raw global television culture, which involves learning to deal with their life conditions in a new light. In addition, satellite TV has given the worldwide audience a broaden misadventure to choose between a myriad of international satellite channel which cater to the diversity of philology regions all over the world.(Sinclair,Jacka, and Cunningham, 19963) said that new satellite and cable delivery systems permitted the opening up of practicable international channels. Undoubtedly, English is the most dominant language in the world which most of the channels have spoken in. (Kim,2005455) considered English, as a language of global modernity.Therefore, many people have endeavored to learning it. Global television is well-regarded and beneficial medium to acquire and master it. listening to news, drama, entertainment programmes, movies, for example, has intro duced a practical way to listening practice. (Kim,2005455) contended that learning English and involving ourselves with wider Western culture through travel and global television is a constructive way to learn it. Besides, Global television has brought out financially profits to many worldwide media corporations, for instance, (Sinclair, Elizabeth, and Stuart, 19965) mentioned that the existence of sizeable Arab populations outside the Middle East, mainly in Europe, North America, and Asia, opens up new grocery stores for Arab-language programming.Media globalisation has provided substantial opportunities for many media companies to rise their profits even though, the domination of the largest media companies on the world media communication markets, according to(Dennis and Merrill,1996225) The main benefits of global media is that people are better informed and break a wider range of information and entertainment than ever before. people worry that a few companies will dominate world communication, but many small entrepreneurs are also flourishing, and entry into the communication market is easier than it has ever been in human history.On the other hand, media globalisation has been criticised by many media communication scholars repayable to its negative effects on people and countries. It has been postulated that the prevalence of satellite channels has been accused of invading peoples life, custom , traditions or cultures because those channels have shown what do not aligned with some peoples way of living resulting in changing their lifestyle and manner.. In Arab world, serious steps have been taken toward eliminating the harmful effects of some TV programmes which do not suit with the Muslim communities. (Sinclair,Jacka, and Cunningham, 1996122) claimed that most of the programming available from satellite services contains material that is not acceptable in Islamic societies. Sex, nudity, obscenity, and violence are considered offensive by Islamic leaders.

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